
Back in 2015, the URL you just clicked led to a bare‑bones influencer profile analytics entry in our research database for German creator Marie von Behrens (handle @mvb). Journalists loved quoting our numbers; Business Insider even used them to headline a piece on her rapid rise.
Fast‑forward to 2025: the original dashboard is offline, Instagram’s API has changed twice, yet Marie’s audience keeps snowballing. Below you’ll find fresh data, a visual growth timeline, and — if you’re scouting similar creators — an actionable checklist that works even without a paid influencer marketing platform.
Data‑pull date: 1 July 2025. All stats rounded for readability.
TL;DR Metrics (July 2025)
Metric | Value |
---|---|
Followers | 1 142 000 (up 32 % vs. July 2024) |
Average Engagement Rate | 2.8 % |
Earned Media Value (12 wks) | $1.34 M |
Audience Split | ???????? 43 % ???????? 19 % ???????? 14 % ???? 24 % |
Top Brand Mentions 2025 | Kapten & Son, Louis Vuitton, Byredo |
From 20 K to 1.1 M: A Growth Timeline

2014 – 2016 | Minimal‑aesthetic travel posts. Organic growth to 120 k.
2017 | First paid collab with Kapten & Son. Follower count +48 % in one quarter.
2019 | NYC relocation spikes English‑speaking audience; ER climbs above 3 %.
2022 | Louis Vuitton Cruise content nets $280 k earned media value in four weeks.
2024 | Cross‑posting Reels to TikTok adds 170 k Gen‑Z followers.
2025 | Launches own knitwear line; two sold‑out drops, EMV chart above.
Three Levers Behind the 32 % Surge
1. Content Pillars, Not Random Selfies
Marie rotates three “show types”: neutral‑tone outfits, behind‑the‑brand studio snippets, and cityscapes. This predictability feeds the algorithm — and followers.
2. Micro‑to‑Macro Brand Lift
She still features indie labels (Saks Potts, Totême) between powerhouse sponsors. The mix keeps brand awareness high without audience fatigue.
3. Frictionless Influencer Outreach
Managers receive a media kit with live social media ROI estimates. Brands know projected EMV before a contract is signed — rare transparency that accelerates deal flow.
How to Find Your Own “Marie” in 2025
Below is a five‑step playbook for building a shortlist without waiting for our next‑gen influencer research database.
- Lock the KPI. Awareness, EMV, or direct sales. Decide once.
- Start micro. Filter hashtags (#minimalstyle, #copenhagencore) for 10‑100 k accounts.
- Run a fake‑follower sweep. Free audits flag ≥ 20 % suspicious accounts — skip those.
- Check brand overlap. If more than a quarter of recent posts tag your direct rival, pass.
- Calculate potential EMV with a quick influencer profile analytics formula: followers × ER × Instagram CPM ($12–15). Anything below breakeven? Archive—don’t outreach.
The Road Ahead: InfluencerDB Profile 2.0
We’re already deep into a full reboot of the profile dashboard—think real‑time growth graphs, anomaly alerts, and a topic search that fluently reads German, English, and even Denglisch captions. As soon as the new interface is stable, we’ll announce it here and on our social channels, so keep an eye out for the launch update.
Calculate potential EMV with a quick influencer profile analytics formula: followers × ER × Instagram CPM ($12–15). Anything below breakeven? Archive—don’t outreach.
If you’d like a deeper dive into turning that buzz into hard numbers, read our guide Earned Media Value: How to Measure the Buzz You Don’t Pay For.
Key Takeaways
- Marie von Behrens’ latest spike proves consistent pillars and transparent ROI still rule the feed.
- A DIY five‑step vetting process covers 80 % of what a premium instagram influencer database delivers.
- The new influencer research database beta drops Q4 2025 — join the list, or risk scouting blind.
Drafted between espresso #3 and a Slack ping from our dev cave: “Crawler’s ready — ship the article!”. If you learned something, share it; that’s free reach for both of us.