Celebrity vs. Micro-Influencer: Who Really Wins the Engagement Battle?
by Mona Hellenkemper – April 12, 2017 (updated for 2025) In influencer marketing, the real question is not just…
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Influencer Marketing for Professionals.
Fresh data, zero fluff. Our blog dissects creator strategy - from brand awareness to earned media value, from influencer engagement rate benchmarks to full social media ROI case studies. Dive into campaign teardowns, trend reports and tool tutorials that turn every post into profit.
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Grow and Develop — Why Follower Growth Is Essential on Social Media
by Mona Hellenkemper — May 16, 2017 (updated February 1, 2018). Discover effective strategies for follower growth on social…
Influencer Marketing Industry 2019: The Year the Tide Turned
Remember when marketers still debated whether influencer spend was a fad? By 2019 that ship had sailed. Search interest…
Cara Loren Dress Campaign – How Four Micro‑Influencers Generated $2 000 in Earned Media
Cara Loren influencer statistics are more illuminating than any press release. Influencer seeding is old news, right? Mail out freebies,…
Detect Follow‑for‑Follow Abuse – Why the Quick Fix Still Hurts Brands in 2025
Detect follow‑for‑follow abuse early, and you save cash and credibility. Miss it, and you bleed both—fast. That warning rang…
Fastest‑Growing Influencers 2017: Eight Years Later
Fastest growing influencers 2017 was the headline back then, but eight years later the numbers tell a deeper story. In…
How Zalando Built a €22M Instagram Funnel — One Outfit at a Time
Zalando Instagram marketing case study—a phrase that once sounded niche, now reads like a blueprint for any retailer eyeing…
Teatox on Instagram: How a Berlin Tea Startup Brewed Influence (2015‑2025)
Teatox Instagram marketing case study – how a Berlin detox‑tea brand brewed influence on the platform. Instagram has always…
Like‑Follower Ratio: How to Read Instagram Engagement Like a Pro
The like follower ratio is the engine under the hood of Instagram engagement. A creator with 50 k followers and…