How to Find the Right Instagram Influencers in 2025
The influencer research database you loved is evolving. Even without a turnkey platform, you can still build a high-yield roster. Below is our five-step framework—each step tested on dozens of…
Blog
Influencer marketing insights for marketers and teams who need decision rules, measurable KPIs, and repeatable playbooks. Expect practical guides on creator strategy, campaign planning, platform tactics, analytics, pricing, and compliance - with checklists, benchmarks, and examples you can apply immediately.
All (86)Campaign Strategy (11)Compliance and Disclosure (1)Influencer Analytics (9)Influencer Marketing (55)Paid Social (2)Platform Playbooks (2)Social Media Marketing (6)
Read MoreHow to Find the Right Instagram Influencers in 2025
The Influencer Campaigns That Stole 2017 (and What They Teach Us in 2025)
When you line up influencer marketing campaigns 2017 side by side, H&M’s Coachella drop still looks wild. That season, 1 737 brands pushed sponsored content, yet only four campaigns truly broke the…
Kennzeichnungspflicht 2024: So markierst du Werbung richtig
Mal ehrlich: Kaum etwas killt Brand Awareness so zuverlässig wie eine fette Abmahnung. Wer Influencer‑Marketing macht – egal ob Nano‑Creator oder Corporate Riese – sollte die Spielregeln kennen. Genau darum geht’s…
Earned Media Value: How to Measure the Buzz You Don’t Pay For
Scroll through any feed and you’ll notice it: the posts that make you hit save or send a link to a friend almost never look like ads. That’s earned media…
Best Influencer Marketing Platforms: Insights, Trends, and Analytics for 2025
Welcome to Insights — Your Expert Guide to the Best Influencer Marketing Platforms and Instagram Trends If you’ve ever tried to keep up with Instagram’s endless changes, you know: things…
