The Best Influencer Marketing Campaigns 2017 — and Why They Still Matter in 2025
Back in 2017 our crawler logged more than 203 000 sponsored Instagram posts across 1 700+ brands, yet only four earned the right…
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Influencer Marketing for Professionals.
Fresh data, zero fluff. Our blog dissects creator strategy - from brand awareness to earned media value, from influencer engagement rate benchmarks to full social media ROI case studies. Dive into campaign teardowns, trend reports and tool tutorials that turn every post into profit.
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Audience Quality – The Metric Separating Real Influence from Empty Reach (2025 Update)
The audience quality metric is the quickest way to spot fake followers. When the German marketing outlet OMR ran a…
NA‑KD Influencer Marketing in 2025 — The Numbers, the Pivots, the Road Ahead
When NA‑KD influencer marketing first burst onto the scene nearly a decade ago, the brand’s Instagram follower counter rolled…
How to Detect Fake Influencers in 9 Easy Steps (2025 Edition)
Pay‑to‑play follower farms, comment pods, AI‑generated selfies — influencer fraud has levelled up since 2018. Yet the tell‑tale fingerprints remain,…
Marie von Behrens — Influencer Profile & Growth Case Study (2025 Update)
Back in 2015, the URL you just clicked led to a bare‑bones influencer profile analytics entry in our research database for German…
The 10 Biggest German Startups on Instagram (2025 Edition)
From fintech to food delivery, Germany’s tech scene punches well above its geographical weight. Yet when we peel back…
How to Find the Right Instagram Influencers in 2025
The influencer research database you loved is evolving. Even without a turnkey platform, you can still build a high-yield…
The Influencer Campaigns That Stole 2017 (and What They Teach Us in 2025)
When you line up influencer marketing campaigns 2017 side by side, H&M’s Coachella drop still looks wild. That season, 1 737…
Kennzeichnungspflicht 2024: So markierst du Werbung richtig
Mal ehrlich: Kaum etwas killt Brand Awareness so zuverlässig wie eine fette Abmahnung. Wer Influencer‑Marketing macht – egal ob Nano‑Creator…