What Is Dark Social? A Practical Guide for Marketers
Dark Social is the traffic and sharing that happens through private channels—like DMs, email, and group chats—so it often shows up as “direct” in analytics. As a result, brands and…
Blog
Influencer marketing insights for marketers and teams who need decision rules, measurable KPIs, and repeatable playbooks. Expect practical guides on creator strategy, campaign planning, platform tactics, analytics, pricing, and compliance - with checklists, benchmarks, and examples you can apply immediately.
All (316)Campaign Strategy (77)Compliance and Disclosure (2)Creator Economy (1)Influencer Analytics (48)Influencer Marketing (75)Paid Social (15)Platform Playbooks (15)Social Media Marketing (83)
Read MoreWhat Is Dark Social? A Practical Guide for Marketers
Is Pinterest a Social Network or Not? A Practical Marketing Answer
Is Pinterest a social network is a practical question for marketers because the answer changes how you plan content, measure results, and pay creators. Unlike feed-first apps, Pinterest is built…
Social Listening Strategy: A Practical Playbook for Influencer Marketing
Social listening strategy is the fastest way to turn online conversations into smarter influencer decisions, clearer creative direction, and measurable business impact. Instead of guessing what audiences want, you track…
Pinterest Demographics Data (2026 Guide): Audience Insights for Smarter Campaigns
Pinterest demographics data is the fastest way to decide whether the platform fits your audience, your creative, and your budget in 2026. However, “demographics” alone won’t save a campaign unless…
How to Create a Custom Geofilter on Snapchat (Step-by-Step)
Custom Snapchat Geofilter campaigns can drive local awareness fast, especially when you treat them like measurable media instead of “just a fun overlay.” In practice, a geofilter is a location-based…
Deadly Google Ads Mistakes That’ll Drain Your Budget (And How to Fix Them)
Google Ads mistakes are the fastest way to turn a “test budget” into an expensive lesson, especially when tracking, targeting, and offers don’t line up. However, most budget leaks come…
Chatbot Shopify (2026 Guide): What to Use, What It Costs, and How to Measure ROI
Chatbot Shopify is one of the fastest ways to lift conversion rate, reduce support tickets, and recover abandoned carts in 2026—if you set it up with clear goals and measurement.…
Domain Registrar: How to Choose, Price, and Secure Your Brand Domain
A domain registrar is the company you use to buy, renew, and manage a domain name, and the choice affects your costs, security, and how easily you can control your…
Celebrity vs. Micro-Influencer: Who Really Wins the Engagement Battle?
by Mona Hellenkemper – April 12, 2017 (updated for 2025) In influencer marketing, the real question is not just who has the most followers, but who drives the highest engagement.…
