Influencer marketing insights for marketers and teams who need decision rules, measurable KPIs, and repeatable playbooks. Expect practical guides on creator strategy, campaign planning, platform tactics, analytics, pricing, and compliance - with checklists, benchmarks, and examples you can apply immediately.
Tracking political leaders Instagram influence shows how the photo app became a real‑time stage where heads‑of‑state broadcast policy, personality and power. InfluencerDB’s historic projection, quoted by Merca20, placed Narendra Modi, Joko Widodo…
Highest paid influencers 2025 are more than celebrity gossip – it’s the spreadsheet reality every CMO wrestles with. Budgets push past $24 billion this year, yet success still hinges on a single…
Highest paid influencers ROI is the elephant in every marketing budget room. Influencer marketing spend is racing toward $24 billion this year, but spreadsheets still need proof that every #ad delivers…
If you think influencer marketing was born when Instagram added the “ad” tag, buckle up. The idea of leveraging someone else’s credibility to sell a product is older than light…
In 2015 the Hamburg blogosphere cheered when Edited vaulted past 50 000 Instagram followers just in time to open its 200 m² flagship store at Schanzenstraße 97. Fast‑forward a decade, and Edited Online…
Successful Instagram Stories aren’t just another Snapchat clone—remember when Instagram first rolled out Stories and everyone said, “Great, another Snapchat clone”? Fast-forward to 2025: Stories pull over 500 million daily viewers…
Instagram hashtags 2025: Back in early 2018, slapping #love and #instagood under every post felt like a cheat code. Brands were only just learning to track earned media value; “shadow‑ban” rumours were…
Back in 2017 our crawler logged more than 203 000 sponsored Instagram posts across 1 700+ brands, yet only four earned the right to be called the best influencer marketing campaigns of the year.…
The audience quality metric is the quickest way to spot fake followers. When the German marketing outlet OMR ran a deep‑dive on viral publisher Sporf, they quoted our old data set:…
