Domain Registrar: How to Choose, Price, and Secure Your Brand Domain
A domain registrar is the company you use to buy, renew, and manage a domain name, and the choice affects your costs, security, and how easily you can control your…
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Celebrity vs. Micro-Influencer: Who Really Wins the Engagement Battle?
by Mona Hellenkemper – April 12, 2017 (updated for 2025) In influencer marketing, the real question is not just who has the most followers, but who drives the highest engagement.…
Grow and Develop — Why Follower Growth Is Essential on Social Media
by Mona Hellenkemper — May 16, 2017 (updated February 1, 2018). Discover effective strategies for follower growth on social media platforms. In influencer marketing, everyone talks about quality over quantity…
Influencer Marketing Industry 2019: The Year the Tide Turned
Remember when marketers still debated whether influencer spend was a fad? By 2019 that ship had sailed. Search interest peaked, micro-talent exploded, and sponsored content crept into every feed.Below is…
Cara Loren Dress Campaign – How Four Micro‑Influencers Generated $2 000 in Earned Media
Cara Loren influencer statistics are more illuminating than any press release. Influencer seeding is old news, right? Mail out freebies, hope for tags, pray the algorithm smiles. Yet in spring 2015 a department‑store…
Detect Follow‑for‑Follow Abuse – Why the Quick Fix Still Hurts Brands in 2025
Detect follow‑for‑follow abuse early, and you save cash and credibility. Miss it, and you bleed both—fast. That warning rang loud in a recent Horizont interview with InfluencerDB founder Robert Levenhagen, who…
Fastest‑Growing Influencers 2017: Eight Years Later
Fastest growing influencers 2017 was the headline back then, but eight years later the numbers tell a deeper story. In December 2017 we published a list of the fastest growing influencers 2017—accounts that…
How Zalando Built a €22M Instagram Funnel — One Outfit at a Time
Zalando Instagram marketing case study—a phrase that once sounded niche, now reads like a blueprint for any retailer eyeing social commerce. When the Berlin‑born marketplace posted its first outfit flat‑lay…
Teatox on Instagram: How a Berlin Tea Startup Brewed Influence (2015‑2025)
Teatox Instagram marketing case study – how a Berlin detox‑tea brand brewed influence on the platform. Instagram has always had a soft spot for pretty mugs and morning routines, so…
