Influencer marketing insights for marketers and teams who need decision rules, measurable KPIs, and repeatable playbooks. Expect practical guides on creator strategy, campaign planning, platform tactics, analytics, pricing, and compliance - with checklists, benchmarks, and examples you can apply immediately.
In 2015 the Hamburg blogosphere cheered when Edited vaulted past 50 000 Instagram followers just in time to open its 200 m² flagship store at Schanzenstraße 97. Fast‑forward a decade, and Edited Online…
Successful Instagram Stories aren’t just another Snapchat clone—remember when Instagram first rolled out Stories and everyone said, “Great, another Snapchat clone”? Fast-forward to 2025: Stories pull over 500 million daily viewers…
Instagram hashtags 2025: Back in early 2018, slapping #love and #instagood under every post felt like a cheat code. Brands were only just learning to track earned media value; “shadow‑ban” rumours were…
Back in 2017 our crawler logged more than 203 000 sponsored Instagram posts across 1 700+ brands, yet only four earned the right to be called the best influencer marketing campaigns of the year.…
The audience quality metric is the quickest way to spot fake followers. When the German marketing outlet OMR ran a deep‑dive on viral publisher Sporf, they quoted our old data set:…
When NA‑KD influencer marketing first burst onto the scene nearly a decade ago, the brand’s Instagram follower counter rolled upward like a slot machine. In 2017 Business Insider DE quoted InfluencerDB…
Pay‑to‑play follower farms, comment pods, AI‑generated selfies — influencer fraud has levelled up since 2018. Yet the tell‑tale fingerprints remain, and the fake influencer detection checklist below walks you through the…
Back in 2015, the URL you just clicked led to a bare‑bones influencer profile analytics entry in our research database for German creator Marie von Behrens (handle @mvb). Journalists loved quoting our numbers; Business Insider even used them to…
From fintech to food delivery, Germany’s tech scene punches well above its geographical weight. Yet when we peel back the funding rounds and press releases, one channel reveals who’s truly…
