A collection of in‑depth case studies, trend analyses and hands‑on guides for mastering influencer marketing. From the standout campaigns of 2017 to the latest 2025 tactics—everything you need to boost your creator‑economy ROI.
Ten years ago, influencer marketing felt like the wild frontier. A brand would send products to bloggers, hope for a post, and count likes as success. Today, the creator economy has outgrown that stage. It is structured, data-driven, and worth…
by Mona Hellenkemper – April 12, 2017 (updated for 2025) In influencer marketing, the real question is not just who has the most followers, but who drives the highest engagement. The debate of celebrity vs micro influencer engagement is now…
by Mona Hellenkemper — May 16, 2017 (updated February 1, 2018). Discover effective strategies for follower growth on social media platforms. In influencer marketing, everyone talks about quality over quantity — and for good reason. Dormant accounts and bots don’t…
Remember when marketers still debated whether influencer spend was a fad? By 2019 that ship had sailed. Search interest peaked, micro-talent exploded, and sponsored content crept into every feed.Below is a retro dive into the influencer marketing industry 2019 –…
Cara Loren influencer statistics are more illuminating than any press release. Influencer seeding is old news, right? Mail out freebies, hope for tags, pray the algorithm smiles. Yet in spring 2015 a department‑store gamble—mailing a single paisley shift dress to fifty bloggers—quietly rewrote…
Detect follow‑for‑follow abuse early, and you save cash and credibility. Miss it, and you bleed both—fast. That warning rang loud in a recent Horizont interview with InfluencerDB founder Robert Levenhagen, who pegged the annual damage from fake followers at $500 million. Eight…
Fastest growing influencers 2017 was the headline back then, but eight years later the numbers tell a deeper story. In December 2017 we published a list of the fastest growing influencers 2017—accounts that added millions of followers in a single year. Eight years…
Zalando Instagram marketing case study—a phrase that once sounded niche, now reads like a blueprint for any retailer eyeing social commerce. When the Berlin‑born marketplace posted its first outfit flat‑lay back in 2013, Instagram still cropped everything to squares. A…
Teatox Instagram marketing case study – how a Berlin detox‑tea brand brewed influence on the platform. Instagram has always had a soft spot for pretty mugs and morning routines, so it’s no surprise a detox‑tea brand from Berlin managed to…
The like follower ratio is the engine under the hood of Instagram engagement. A creator with 50 k followers and 5 k likes per post (10 % LFR) is usually a safer bet than one flaunting half a million followers but barely scraping…
