A collection of in‑depth case studies, trend analyses and hands‑on guides for mastering influencer marketing. From the standout campaigns of 2017 to the latest 2025 tactics—everything you need to boost your creator‑economy ROI.
Back in 2018 we published a quick‑and‑dirty table that classified follower gains as very poor to very good. Five API updates and a short‑form video boom later, the question hasn’t changed—“Is my account growing fast enough?”—but the context definitely has.…
Tracking political leaders Instagram influence shows how the photo app became a real‑time stage where heads‑of‑state broadcast policy, personality and power. InfluencerDB’s historic projection, quoted by Merca20, placed Narendra Modi, Joko Widodo and Barack Obama as the three most influential political figures on…
Highest paid influencers 2025 are more than celebrity gossip – it’s the spreadsheet reality every CMO wrestles with. Budgets push past $24 billion this year, yet success still hinges on a single question: does the sticker price translate into profit? Below is…
Highest paid influencers ROI is the elephant in every marketing budget room. Influencer marketing spend is racing toward $24 billion this year, but spreadsheets still need proof that every #ad delivers more than vanity likes. Below we break down ten headline‑worthy…
If you think influencer marketing was born when Instagram added the “ad” tag, buckle up. The idea of leveraging someone else’s credibility to sell a product is older than light bulbs — and the jumps from Victorian china to TikTok…
In 2015 the Hamburg blogosphere cheered when Edited vaulted past 50 000 Instagram followers just in time to open its 200 m² flagship store at Schanzenstraße 97. Fast‑forward a decade, and Edited Online Shop analytics 2025 reveal that this “humble side project” of…
Successful Instagram Stories aren’t just another Snapchat clone—remember when Instagram first rolled out Stories and everyone said, “Great, another Snapchat clone”? Fast-forward to 2025: Stories pull over 500 million daily viewers and drive swipe-up CTRs e‑commerce managers would kill for. Some…
Instagram hashtags 2025: Back in early 2018, slapping #love and #instagood under every post felt like a cheat code. Brands were only just learning to track earned media value; “shadow‑ban” rumours were dinner‑party fodder; TikTok hadn’t eaten Shorts’ lunch yet. Fast-forward to…
Back in 2017 our crawler logged more than 203 000 sponsored Instagram posts across 1 700+ brands, yet only four earned the right to be called the best influencer marketing campaigns of the year. Fast‑forward to 2025 and the creator‑economy platform landscape is ten times…
The audience quality metric is the quickest way to spot fake followers. When the German marketing outlet OMR ran a deep‑dive on viral publisher Sporf, they quoted our old data set: “Mehr als 40 Prozent der Follower sind ‚schlecht‘ oder ‚sehr schlecht‘…
