Influencer marketing works best when you treat it like a system. This section covers creator selection, briefs, pricing logic, contracts, KPIs, and repeatable workflows. Use the guides to reduce guesswork, protect brand safety, and improve ROI with clearer execution.
Detect follow‑for‑follow abuse early, and you save cash and credibility. Miss it, and you bleed both—fast. That warning rang loud in a recent Horizont interview with InfluencerDB founder Robert Levenhagen, who pegged the annual damage from fake followers at $500 million. Eight…
Fastest growing influencers 2017 was the headline back then, but eight years later the numbers tell a deeper story. In December 2017 we published a list of the fastest growing influencers 2017—accounts that added millions of followers in a single year. Eight years…
Zalando Instagram marketing case study—a phrase that once sounded niche, now reads like a blueprint for any retailer eyeing social commerce. When the Berlin‑born marketplace posted its first outfit flat‑lay back in 2013, Instagram still cropped everything to squares. A…
Teatox Instagram marketing case study – how a Berlin detox‑tea brand brewed influence on the platform. Instagram has always had a soft spot for pretty mugs and morning routines, so it’s no surprise a detox‑tea brand from Berlin managed to…
The like follower ratio is the engine under the hood of Instagram engagement. A creator with 50 k followers and 5 k likes per post (10 % LFR) is usually a safer bet than one flaunting half a million followers but barely scraping…
Media value Instagram is the dollar figure that translates reach and engagement into ad spend—even before you talk fees. When German creator Pamela Reif peaked in 2023, InfluencerDB’s algorithm pegged her media value at $14,915 per post—roughly €12 500. Headlines followed, sceptics…
Back in 2018 we published a quick‑and‑dirty table that classified follower gains as very poor to very good. Five API updates and a short‑form video boom later, the question hasn’t changed—“Is my account growing fast enough?”—but the context definitely has.…
Tracking political leaders Instagram influence shows how the photo app became a real‑time stage where heads‑of‑state broadcast policy, personality and power. InfluencerDB’s historic projection, quoted by Merca20, placed Narendra Modi, Joko Widodo and Barack Obama as the three most influential political figures on…
Highest paid influencers 2025 are more than celebrity gossip – it’s the spreadsheet reality every CMO wrestles with. Budgets push past $24 billion this year, yet success still hinges on a single question: does the sticker price translate into profit? Below is…
Highest paid influencers ROI is the elephant in every marketing budget room. Influencer marketing spend is racing toward $24 billion this year, but spreadsheets still need proof that every #ad delivers more than vanity likes. Below we break down ten headline‑worthy…
