Influencer marketing works best when you treat it like a system. This section covers creator selection, briefs, pricing logic, contracts, KPIs, and repeatable workflows. Use the guides to reduce guesswork, protect brand safety, and improve ROI with clearer execution.
If you think influencer marketing was born when Instagram added the “ad” tag, buckle up. The idea of leveraging someone else’s credibility to sell a product is older than light bulbs — and the jumps from Victorian china to TikTok…
In 2015 the Hamburg blogosphere cheered when Edited vaulted past 50 000 Instagram followers just in time to open its 200 m² flagship store at Schanzenstraße 97. Fast‑forward a decade, and Edited Online Shop analytics 2025 reveal that this “humble side project” of…
Successful Instagram Stories aren’t just another Snapchat clone—remember when Instagram first rolled out Stories and everyone said, “Great, another Snapchat clone”? Fast-forward to 2025: Stories pull over 500 million daily viewers and drive swipe-up CTRs e‑commerce managers would kill for. Some…
Instagram hashtags 2025: Back in early 2018, slapping #love and #instagood under every post felt like a cheat code. Brands were only just learning to track earned media value; “shadow‑ban” rumours were dinner‑party fodder; TikTok hadn’t eaten Shorts’ lunch yet. Fast-forward to…
Back in 2017 our crawler logged more than 203 000 sponsored Instagram posts across 1 700+ brands, yet only four earned the right to be called the best influencer marketing campaigns of the year. Fast‑forward to 2025 and the creator‑economy platform landscape is ten times…
The audience quality metric is the quickest way to spot fake followers. When the German marketing outlet OMR ran a deep‑dive on viral publisher Sporf, they quoted our old data set: “Mehr als 40 Prozent der Follower sind ‚schlecht‘ oder ‚sehr schlecht‘…
When NA‑KD influencer marketing first burst onto the scene nearly a decade ago, the brand’s Instagram follower counter rolled upward like a slot machine. In 2017 Business Insider DE quoted InfluencerDB to prove the point: 1.4 million fans and double‑digit weekly growth,…
Pay‑to‑play follower farms, comment pods, AI‑generated selfies — influencer fraud has levelled up since 2018. Yet the tell‑tale fingerprints remain, and the fake influencer detection checklist below walks you through the nine‑step process our analyst desk uses to call BS before…
Back in 2015, the URL you just clicked led to a bare‑bones influencer profile analytics entry in our research database for German creator Marie von Behrens (handle @mvb). Journalists loved quoting our numbers; Business Insider even used them to headline a piece on her rapid rise.Fast‑forward to 2025: the…
From fintech to food delivery, Germany’s tech scene punches well above its geographical weight. Yet when we peel back the funding rounds and press releases, one channel reveals who’s truly winning the public’s attention: Instagram. Below you’ll meet the ten…
