Social Media Problem Solving starts with treating your channels like an operating system – not a mood board – so you can diagnose issues, run tests, and prove what worked. Most teams feel stuck because they chase tactics without naming…
Metriche social media are the difference between guessing and knowing what actually drives growth, sales, and brand lift in 2026. The problem is not a lack of data – it is too much of it, spread across platforms, dashboards, and…
Einfluss statt Influencer is the mindset shift brands and creators need if they want campaigns that change behavior, not just generate likes. In practice, it means you stop buying a person and start buying outcomes: qualified reach, attention, trust, and…
Facebook Insights is still the fastest way to understand what your Facebook Page content actually does – who it reaches, what it drives, and where performance drops off. In 2026, the tool matters less as a dashboard and more as…
Social mentions are one of the fastest ways to see whether an influencer campaign is actually entering the conversation, not just generating views. A mention can be a tagged post, an untagged brand name drop, a product nickname, a hashtag,…
Real time reports Google Analytics let you see what is happening on your site right now, which is exactly what you need when an influencer post goes live and you have minutes – not days – to react. Used well,…
YouTube statistics are the fastest way for marketers to spot what is working, what is wasting budget, and which creators can actually move outcomes. However, the value is not in collecting every metric – it is in choosing a small…
Engagement metrics are the fastest way to diagnose why social and influencer campaigns are not turning attention into website visits in 2026. The trick is to stop treating likes and comments as the finish line and start using them as…
