Influencer marketing insights for marketers and teams who need decision rules, measurable KPIs, and repeatable playbooks. Expect practical guides on creator strategy, campaign planning, platform tactics, analytics, pricing, and compliance - with checklists, benchmarks, and examples you can apply immediately.
Is Pinterest a social network is a practical question for marketers because the answer changes how you plan content, measure results, and pay creators. Unlike feed-first apps, Pinterest is built…
Social listening strategy is the fastest way to turn online conversations into smarter influencer decisions, clearer creative direction, and measurable business impact. Instead of guessing what audiences want, you track…
Pinterest demographics data is the fastest way to decide whether the platform fits your audience, your creative, and your budget in 2026. However, “demographics” alone won’t save a campaign unless…
Custom Snapchat Geofilter campaigns can drive local awareness fast, especially when you treat them like measurable media instead of “just a fun overlay.” In practice, a geofilter is a location-based…
Google Ads mistakes are the fastest way to turn a “test budget” into an expensive lesson, especially when tracking, targeting, and offers don’t line up. However, most budget leaks come…
Chatbot Shopify is one of the fastest ways to lift conversion rate, reduce support tickets, and recover abandoned carts in 2026—if you set it up with clear goals and measurement.…
A domain registrar is the company you use to buy, renew, and manage a domain name, and the choice affects your costs, security, and how easily you can control your…
by Mona Hellenkemper – April 12, 2017 (updated for 2025) In influencer marketing, the real question is not just who has the most followers, but who drives the highest engagement.…
by Mona Hellenkemper — May 16, 2017 (updated February 1, 2018). Discover effective strategies for follower growth on social media platforms. In influencer marketing, everyone talks about quality over quantity…
