Influencer marketing insights for marketers and teams who need decision rules, measurable KPIs, and repeatable playbooks. Expect practical guides on creator strategy, campaign planning, platform tactics, analytics, pricing, and compliance - with checklists, benchmarks, and examples you can apply immediately.
by Mona Hellenkemper – April 12, 2017 (updated for 2025) In influencer marketing, the real question is not just who has the most followers, but who drives the highest engagement.…
by Mona Hellenkemper — May 16, 2017 (updated February 1, 2018). Discover effective strategies for follower growth on social media platforms. In influencer marketing, everyone talks about quality over quantity…
Remember when marketers still debated whether influencer spend was a fad? By 2019 that ship had sailed. Search interest peaked, micro-talent exploded, and sponsored content crept into every feed.Below is…
Cara Loren influencer statistics are more illuminating than any press release. Influencer seeding is old news, right? Mail out freebies, hope for tags, pray the algorithm smiles. Yet in spring 2015 a department‑store…
Detect follow‑for‑follow abuse early, and you save cash and credibility. Miss it, and you bleed both—fast. That warning rang loud in a recent Horizont interview with InfluencerDB founder Robert Levenhagen, who…
Fastest growing influencers 2017 was the headline back then, but eight years later the numbers tell a deeper story. In December 2017 we published a list of the fastest growing influencers 2017—accounts that…
Zalando Instagram marketing case study—a phrase that once sounded niche, now reads like a blueprint for any retailer eyeing social commerce. When the Berlin‑born marketplace posted its first outfit flat‑lay…
Teatox Instagram marketing case study – how a Berlin detox‑tea brand brewed influence on the platform. Instagram has always had a soft spot for pretty mugs and morning routines, so…
The like follower ratio is the engine under the hood of Instagram engagement. A creator with 50 k followers and 5 k likes per post (10 % LFR) is usually a safer bet…
