Engagement Rate Calculator
Calculate the engagement rate of any Instagram, TikTok or YouTube account and see how it ranks against creators of the same size. Free, no sign-up, and your numbers never leave your browser.
How to use the engagement rate calculator
- Pick the platform. Benchmarks differ a lot between Instagram, TikTok and YouTube, so the comparison is always made within one platform.
- Enter followers, likes and comments. Use averages per post, or switch to Totals and enter the sums for your last 12 posts. Leave out giveaways and pinned posts: they inflate the numbers.
- Read the verdict. The scale shows where the account sits among creators of the same size, from Low to Top 10%. Add up to five accounts to the comparison table to build a shortlist.
Engagement rate formula
The calculator uses the standard follower-based formula:
Engagement rate = (average likes + average comments) ÷ followers × 100
Example: an Instagram account with 25,000 followers gets 620 likes and 38 comments per post on average. (620 + 38) ÷ 25,000 × 100 = 2.63%.
For Reels, TikTok and YouTube videos you can also add views under Advanced. The calculator then shows engagement rate by views, (likes + comments + shares) ÷ views × 100, and the view rate. The verdict always uses the follower-based formula, because the benchmarks below are calculated the same way.
What is a good engagement rate in 2026?
Engagement rate falls as an account grows, so a “good” number depends on size and platform. These are median engagement rates of all active creators with 1,000+ followers:
| Account size | TikTok | YouTube | |
|---|---|---|---|
| Nano (1K–10K) | 2.79% | 2.29% | 0.64% |
| Micro (10K–100K) | 0.97% | 0.62% | 0.29% |
| Mid-tier (100K–500K) | 0.87% | 0.50% | 0.19% |
| Macro (500K–1M) | 0.89% | 0.56% | 0.15% |
| Mega (1M+) | 0.83% | 0.54% | 0.11% |
Source: IQFluence Influencer Engagement Rate Benchmarks 2026, September 2026, likes and comments divided by followers.
The median is only the middle of the pack. For an Instagram micro creator, the top 25% starts at 3.20% and the top 10% at 9.58%. The calculator uses all four thresholds (25th percentile, median, top 25%, top 10%) for every platform and size.
How to read your result
- Low (below the 25th percentile): three out of four similar accounts do better. Low engagement often points to inactive or bought followers, so check audience quality before paying for a post.
- Below average: weaker than the typical account of this size, but not alarming on its own.
- Good: above the median for this platform and size.
- Very good: in the top 25%.
- Top 10%: an exceptionally engaged audience. If the rate is more than twice the top-10% threshold, the calculator warns you: giveaways, one viral post or bought engagement can produce numbers like that.
Two more signals are worth a look. A likes-to-comments ratio above 100 : 1 means very few comments for the number of likes. Comments per 1,000 followers shows how much real conversation the account generates. Our guide on how to detect fake influencers covers the full check.
Frequently asked questions
What is engagement rate?
Engagement rate shows how actively an audience reacts to content. It is the share of followers who like or comment on an average post. Brands use it to compare creators of different sizes, because follower count alone says nothing about attention.
Should I calculate engagement by followers or by views?
Use followers to compare accounts with each other and with benchmarks: every account has a follower count, and the benchmark data uses it. Use views for a single video or Reel, because short videos often reach far more people than the follower base.
Why do big accounts have a lower engagement rate?
Larger audiences include more passive followers, and platforms show each post to a smaller share of them. That is why the calculator compares an account only with creators of the same size.
How many posts should I use?
The last 12 posts give a stable average without going too far back. Skip giveaways, contests, pinned posts and anything boosted with ads.
Does hidden like count on Instagram affect the result?
If an account hides likes, you can only see comments, so the engagement rate will look lower than it is. Ask the creator for a screenshot of their insights instead.
Related calculators
- Influencer Pricing Calculator: estimate a fair price for a post using followers and engagement rate.
- Follower Growth Calculator: check whether an account grows steadily or in suspicious jumps.
- EMV Calculator: put a money value on likes, comments and impressions.
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