Influencer marketing insights for marketers and teams who need decision rules, measurable KPIs, and repeatable playbooks. Expect practical guides on creator strategy, campaign planning, platform tactics, analytics, pricing, and compliance - with checklists, benchmarks, and examples you can apply immediately.
The audience quality metric is the quickest way to spot fake followers. When the German marketing outlet OMR ran a deep‑dive on viral publisher Sporf, they quoted our old data set:…
When NA‑KD influencer marketing first burst onto the scene nearly a decade ago, the brand’s Instagram follower counter rolled upward like a slot machine. In 2017 Business Insider DE quoted InfluencerDB…
Pay‑to‑play follower farms, comment pods, AI‑generated selfies — influencer fraud has levelled up since 2018. Yet the tell‑tale fingerprints remain, and the fake influencer detection checklist below walks you through the…
Back in 2015, the URL you just clicked led to a bare‑bones influencer profile analytics entry in our research database for German creator Marie von Behrens (handle @mvb). Journalists loved quoting our numbers; Business Insider even used them to…
From fintech to food delivery, Germany’s tech scene punches well above its geographical weight. Yet when we peel back the funding rounds and press releases, one channel reveals who’s truly…
The influencer research database you loved is evolving. Even without a turnkey platform, you can still build a high-yield roster. Below is our five-step framework—each step tested on dozens of…
When you line up influencer marketing campaigns 2017 side by side, H&M’s Coachella drop still looks wild. That season, 1 737 brands pushed sponsored content, yet only four campaigns truly broke the…
Mal ehrlich: Kaum etwas killt Brand Awareness so zuverlässig wie eine fette Abmahnung. Wer Influencer‑Marketing macht – egal ob Nano‑Creator oder Corporate Riese – sollte die Spielregeln kennen. Genau darum geht’s…
Scroll through any feed and you’ll notice it: the posts that make you hit save or send a link to a friend almost never look like ads. That’s earned media…
